How Can You Generate Maximum Traffic With Your Website?
Creating your site and knowing how to administer it is one thing, generating traffic is another.
To throw all one's energy and resources into creating a site is futile: time and money must be allocated to promote it. Communication online or offline, SEO, viral marketing ..., are all techniques accessible to all, that gives your SEO agency or your magento development and to generate a consistent and qualified traffic.
Referencing your site on the web is an aspect not to neglect to animate and make known your platform. Here are some techniques to generate qualified and consistent traffic.
Realize the inventory of your website
As for a company struggling to take off, it is important to do a general audit of its site when it does not generate enough traffic. Thus, you will identify all the factors that can be improved.
As a first step, perform a technical audit to identify the parameters that reduce its visibility. For example, you can control the loading speed of pages on a computer, tablet and smartphone for all browsers.
Second, perform an audit of the user experience. For example, you can ask a few visitors to your site to answer a mini-survey to objectively identify the factors that may slow them down in the act you want them to do. This audit will help you retain your visitors and turn them into customers.
In addition to the inevitable letterheads, business cards, pens ..., it is important to display the address of your site on all your communication media.
In the same way, the putting on line of your site can be the object of a campaign of press relations with your customers. In this case, do not hesitate to link this mailing with an e-mailing campaign; you will considerably increase the impact of your communication.
Indexing: the key to SEO
SEO is the highest traffic generator for your site on search engines including google, yahoo, and bing. In this sense, the proper indexing of your site by search engines is essential. This is based on a complex alchemy and to optimize it, it is important to respect certain rules.
First of all, be aware that the method of production and the hierarchy of the pages directly influence its indexation. For starters, a good structure of the contents will facilitate the navigation of your visitors but also search engines.
Thus, for the search engines to refer you correctly, it is important to correctly inform the header of each page as well as your meta tags (keywords, description).
Feel free to include in these tags the keywords corresponding to your page or article. It is also recommended to limit the number of frames when designing your site. To learn more about these techniques, see the SEO guide.
Then, also think about using the internal mesh on your site. To be well indexed, it is necessary that your contents are easily accessible. By improving your internal mesh, you will better organize your pages together and, at the same time, allow your visitors and search engines to better identify your important pages. This internal mesh facilitates the navigation of your visitors and makes it more pleasant.
Multiply inbound links or back links
In order to generate maximum traffic on your site, it is important to reference it on as many sites as possible: search engines, general directories, directories of specific sites and partner sites.
To register on a directory, simply make the request and provide a description of your site. To appear on partner sites, there are different possibilities: to exchange standard links (partnership) or affiliate with other sites.
Affiliation allows merchant sites to increase their traffic by offering a network of affiliate partner sites to promote their products or services through banners or text links. Depending on the case, the affiliates are paid by a commission on sales, visits or sales contacts generated from their links.By occupying the land in this way, you will ensure your site has good visibility and increase its popularity. Search engines like Google based on the number of links pointing to a site to determine its ranking, you will have more chance to appear at the top of the list.
Publish content regularly
Whatever you say, SEO is one of the most effective ways to generate traffic to your site.
Dealing with topics related to your target's interests is the best way to attract them. By offering articles on specific topics and looking after your indexing, your site will be returned by search engines when typing a query related to these topics. This is why you should not hesitate to treat popular topics at your target and use synonyms to increase your chances of search engine output.
You need to constantly put yourself in the place of the user, to target the queries he is likely to seize in search engines, offer relevant content and make it visible by these same engines. Updating and animating your site are also prerequisites for its success.
In order to motivate the visitor to come back, one must always create the event. Games contests, newsletter, uploads new content ..., by animating your site you will retain your visitors. In addition, in the case of registration (news or a game), you can establish a profile of your users and even ask them about their interests; very useful information for the development of your content.